AirAsia is a Malaysian low-cost airline that has gained significant recognition as one of the largest and most successful budget airlines in Asia. Established in 1993 and launched in 1996, AirAsia has expanded its operations dramatically over the years and has become a key player in the aviation industry.
Under the leadership of its co-founder Tony Fernandes, AirAsia revolutionized the airline business model by offering affordable air travel options, making it more accessible to a wider range of travelers. The airline initially started with domestic flights in Malaysia but quickly expanded its routes to include various international destinations across Asia and beyond.
AirAsia's focus on cost-cutting measures, efficient operations, and the extensive use of technology has allowed it to maintain competitive prices, attracting a large customer base. The airline's "point-to-point" flight model, where it primarily connects passengers between different cities without utilizing traditional hub-and-spoke systems, has contributed to its success in reducing operational costs.
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